The Getter Project Is Dead
Getter will no longer make music under his original moniker, he revealed this week.
The decision came to light in a candid Q&A session via the Instagram page of Terror Reid, the hip-hop alias of the renowned DJ and producer. When a fan asked if he has plans to make music as Getter in the future, he replied flatly: "NO."
After years of releasing heavy-hitting dubstep hits, Getter in 2018 released Visceral, which proved to be a watershed moment in his career. The stunning album found him embracing a more introspective, brooding sound as he pursued artistic growth and developed an ambitious tour.
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But the album's reception told a different story. The deeply personal project was met with callous backlash from fans who rejected his artistic pivot, which led to overwhelming online criticism and alienation from his core audience. Getter, whose real name is Tanner Petulla, ultimately cancelled the remainder of the tour in 2019.
"Imagine working toward something, putting in all your effort, time and money into something that you feel could FINALLY separate you from the rest and show you DO have purpose," Petulla wrote at the time. "All to just get yelled at, booed and have shit thrown at you because it’s not the cookie-cutter bullshit they are used to. Criticism is healthy. My friend and I frequently critique each other’s work and it helps the final product. However, the constant hate and the disgusting attitudes I’m faced with are destroying me."
Even before the "Visceral Tour," however, Petulla became disillusioned with electronic dance music and the schadenfreude of its community. Back in 2017, he asserted in a tweet that he was "leaving," citing depression.
In response to these challenges, he found refuge in his hip-hop alter ego, Terror Reid. That project, he said in this week's Q&A session, has allowed him to connect with a more receptive community that appreciates his evolving artistic vision.
"Scene is more real and it's a lot more fulfilling knowing people replay my shit," Petulla wrote. "Makes working hard a lot more worthwhile."
