Defected Records and The Circuit Group Form Strategic Partnership to Fuel Expansion
Defected Records and The Circuit Group have inked a collaborative partnership that will see both parties leaning into their respective strengths as they eye plans for expansion in the U.K. and North America.
The Circuit Group is a new venture borne out of the fusion of two esteemed management companies, Seven20 and AYITA. Under their watch, the firms oversee day-to-day operations for a number of top-tier electronic artists, including deadmau5, Chris Lake and NERO.
Meanwhile, titans of house music like John Summit, CamelPhat and MK are just a handful of the many artists who have found a home for their music on Defected Records, EDM.com's best record label of 2022. More recently, the imprint has become an events powerhouse in its own right with festivals located in Croatia, Dubai, Malta and more.
The freshly minted pact entails a reciprocal exchange of expertise. The Circuit Group will channel its seasoned insights—especially in the world of artist development—to assist Defected in carving a deeper footprint in North America.
Defected is set to reciprocate by assisting The Circuit Group's endeavors in Europe, the U.K. and beyond, especially in the functional disciplines of branded events and label publishing.
"My strategy for Defected is to build a model for the future of the music business, and we see that in what Dean [Wilson] and his team are doing too," Wez Saunders, CEO and owner of Defected Records, said in a statement. "In combining our teams of world-class specialists, I hope to demonstrate how alliance at this level can ultimately mean longer, more profitable careers for our artists across the board."