EDC Makes History and Becomes First Music Festival Held on Roblox
Roblox and Insomniac have bonded together to bring EDC Las Vegas, one of the world's largest music festivals, to the metaverse.
The experience, dubbed "World Party," marks the first-ever music festival held on the popular online game platform. Within Roblox, fans will be able to attend 50 performances throughout the weekend and fully immerse in EDC's beloved stages, like cosmicMEADOW and circuitGROUNDS.
"To partner and create with a metaverse leader like Roblox is an exciting opportunity for Insomniac," said Pasquale Rotella, Insomniac's founder and CEO in a press release. "Bringing people from all over the world together through art and experience is a goal we’re always working hard to achieve, and together with Roblox we are able to expand this into the digital world. This experience takes the creativity and inspiration behind EDC and all other festivals and events to new heights. Bringing our vision to life digitally and opening up the wonder and magic of EDC to anyone of any age, no matter where they are."
Roblox/Insomniac