Elrow to Debut Trippy “Hallucinarium” Concept In the US

by Michael Ryan · Published October 5, 2024

If you thought Elrow’s parties were already a surreal trip, "Hallucinarium" is taking the colorful chaos to a new phase.

Set to make its U.S. debut at Chicago’s Radius on November 29th and 30th before wrapping up Miami’s Art Basel week at Factory Town on December 8th, the beloved event organizer's latest theme is aiming to once again take attendees well beyond the atmospheric confines of a typical rave. Designed in collaboration with renowned artists Alex and Allyson Grey, "Hallucinarium" promises a multi-sensory odyssey, rooted in the Greys' world-renowned psychedelic art.

The arrival of Elrow’s latest concept is familiar cause for celebration for fans in Chicago and Miami, where the brand’s presence has grown significantly in recent years. Back in March, they hosted the closing night of Miami Music Week at Factory Town, bringing their signature no-holds-barred production to the open-air venue.

Meanwhile in the Windy City, Elrow maintained their popular annual stage takeover at ARC Music Festival over Labor Day Weekend. Their return to both cities with "Hallucinarium" feels like a natural evolution of their trajectory in the States.

You can purchase tickets here.