Garena Announces Global Partnership with KSHMR and Free Fire
by Billie Margot ·

Garena has unveiled music producer and DJ Niles Hollowell-Dhar – who is better known by his stage name KSHMR – as Free Fire’s latest brand ambassador. Signed to Warner Music Group’s iconic Dance label Spinnin’ Records, KSHMR is renowned for his innovative and pioneering approach to producing. The partnership unites the world’s most popular battle royale mobile game with one of the world’s most famous DJs, and continues Garena’s rollout of exciting new content for players.
The collaboration will see KSHMR feature in Free Fire as an all-new playable character – called K, with the nickname Captain Booyah – and release a specially produced song and music video. The song plays heavily on KSHMR’s signature vocal-driven production style, and delivers the same energy as users get from playing Free Fire. “The song I wrote for this collaboration is meant to inspire people all over the world; to keep fighting regardless of the challenges they’re facing”, said KSHMR, who is collaborating with a mobile game for the first time. “Free Fire delivers this same energy and inspiration, and I’m excited to be working on this with them.”
The tie-up with KSHMR extends Free Fire’s strategy of engaging its community of users globally through their areas of interest outside of the game. Passionate about localised story-telling at his live shows, KSHMR has captured a global audience, resulting in a great synergy and alignment with Free Fire’s key markets.
Follow Garena Via:
You may also like...
-
A State of Trance set to bring back huge live show next March in Utrecht
by Jake Williams · Published October 22, 2022
-
40 London underground stations are being closed due to coronavirus
by Ashley Norris · Published March 19, 2020
-
Swedish House Mafia & The Weeknd rumoured collaboration teased with latest snippet
by Donald Dominic · Published October 18, 2021
EDMHONEY.COM - NEW EDM MUSIC 24/7
- Next story One third of musicians in the UK are abandoning their career due to the pandemic
- Previous story SXSW Announces 2021 Virtual Edition and Dates
Recent Posts
Summer Romance Blossoms in VASSY and RSCL’s New Dance Anthem, “Beg”
ILLENIUM and HAYLA Tap Into Pure Feeling on New Collaboration, “In My Arms”
FISHER to Headline Downtown Denver Block Party in Cultural Milestone for 16th Street Mall
Acyan’s “Ghost Town” EP Is Bass Music Storytelling at Its Most Ominous
Immersive Dome Electronic Music Experience Landing in Denver for One Night Only
Mike Posner Reclaims The Dancefloor With “Cooler Than Me” Remix Pack
Alok and Łaszewo Team Up With A$AP Rocky for Synth-Fueled Dance Track, “HIGHJACK (right back)”
Nonprofit Combats Drug Overdose Epidemic With Naloxone Giveaway Before EDC Las Vegas