Garena Announces Global Partnership with KSHMR and Free Fire
by Billie Margot ·
Garena has unveiled music producer and DJ Niles Hollowell-Dhar – who is better known by his stage name KSHMR – as Free Fire’s latest brand ambassador. Signed to Warner Music Group’s iconic Dance label Spinnin’ Records, KSHMR is renowned for his innovative and pioneering approach to producing. The partnership unites the world’s most popular battle royale mobile game with one of the world’s most famous DJs, and continues Garena’s rollout of exciting new content for players.
The collaboration will see KSHMR feature in Free Fire as an all-new playable character – called K, with the nickname Captain Booyah – and release a specially produced song and music video. The song plays heavily on KSHMR’s signature vocal-driven production style, and delivers the same energy as users get from playing Free Fire. “The song I wrote for this collaboration is meant to inspire people all over the world; to keep fighting regardless of the challenges they’re facing”, said KSHMR, who is collaborating with a mobile game for the first time. “Free Fire delivers this same energy and inspiration, and I’m excited to be working on this with them.”
The tie-up with KSHMR extends Free Fire’s strategy of engaging its community of users globally through their areas of interest outside of the game. Passionate about localised story-telling at his live shows, KSHMR has captured a global audience, resulting in a great synergy and alignment with Free Fire’s key markets.
Follow Garena Via:
You may also like...
-
EDC Las Vegas 2022: Ten sets not to miss under the electric sky
by Patrick Kelly · Published May 19, 2022
-
Alison Wonderland reveals cover and title for third studio album, ‘Loner’
by Billie Margot · Published March 11, 2022
-
Singapore to begin holding shows without social distancing measures
by Jake Williams · Published April 13, 2021
EDMHONEY.COM - NEW EDM MUSIC 24/7
- Next story One third of musicians in the UK are abandoning their career due to the pandemic
- Previous story SXSW Announces 2021 Virtual Edition and Dates
Recent Posts
Experience the Intoxicating Sounds of DJ Paize and Tom ….
Porter Robinson Reveals Release Date of Third Album, Drops New Single “KNOCK YOURSELF OUT XD”
Marc Rebillet to Take His Unpredictable Live Show to Over 15 Countries for 2024 World Tour
Stardust and Sweat: Inside the Knife-Edge Development of Coachella’s Quasar Stage With Its Designer
Kaskade, Cloonee, Boys Noize and More to DJ at 2024 Day Trip Festival: See the Full Lineup
EASYPLAY 1s: The Portable, Affordable and Powerful MIDI Keyboard By SummerTones
Dance Music Finds Rhythm With New Stage Designs and Surprising Sets at Coachella 2024
The Funk Hunters and The Sponges’ New Collaboration is an Anthem for Communal Bliss: Listen to “I Like 2 Party”