Monster Energy Up & Up Festival Announces New Competition, Performances by Kaskade, Subtronics, More [Exclusive]

In keeping with the festival's tradition of student mentorship, the Up & Up team will provide student interns with all the tools necessary to host each festival, including top-of-the-line production equipment and coaching sessions on marketing, management, and event staging, among other fields.

"We’re excited to continue our tradition of bringing unique and meaningful experiences to college students," said Steven Ferraro, Up & Up Festival's Co-Founder. "Since it debuted in 2016, the Monster Energy Up & Up Festival brand continues to grow—even through these times—largely in part to our passionate community of student ambassadors."

The fest will also mark the return of the brand's $10K Talent Showdown, wherein students can compete for a grand prize of $10,000 by sending video submissions or by using the hashtag #10KTalentShowdown on TikTok. You can find out more about the variety talent competition here.

For more information, visit the official Up & Up Festival website.