Swedish hardware company Teenage Engineering introduces new revenue share model for black artists and artists of color

by: Austin Evenson Jul 9, 2020

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Teenage Engineering, the Swedish electronics hardware brand behind the famous OP-1 synthesizer, has announced a new revenue share model that they will be launching on September 1, 2020, for black artists and artists of color.

The “artist fellowship” will allow selected acts to share special links with fans that will redirect 15 percent of the company’s revenue generated through those links back to the artists. The first artists to participate in the fellowship will be Underground Resistance, Suzi Analogue, VoltageCtrlR, and Baseck, all of which are US-based black artists or artists of color. Teenage Engineering’s chief brand officer, Emmy Parker, made mention to the New York Times that the company estimates this immediate economic model shift will provide anywhere’s from $100,000 to $1 million a year in financial support to the artists.

H/T: New York Times

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