TikTok and LiveXLive announce digital festival with more than 50 acts
Enter 2020’s virtual festival season, next in line being LiveXLive Media’s two-day-long livestream entitled “Music Live.” In partnership with TikTok, the festival will benefit the MusiCares COVID-19 Relief Fund, The Recording Academy’s effort to combat this pandemic.
With over 50 acts confirmed, viewers will experience live performances on a variety of quarantine-based stages, including artist’s living rooms, backyards, and private studios. The festival will span the genre spectrum, featuring performances by Big Gigantic (DJ Set), Dr. Fresch, Matoma, Elephante, SNBRN, Swae Lee, Two Friends, J Balvin, Trippie Redd, and more.
The livestream will also feature programming with health and safety tips from leading experts and artists, giving viewers the ability to chat and interact with other fellow viewers.
Beginning Friday April 17, the nonstop, 48 hour spectacle will be accessible livestream on LiveXLive.com, its’ apps, TikTok’s official account and LiveXLive’s TikTok account. “Music Lives” will also team up with the World Health Organization to combine with the previously announced Lady Gaga-aided festival “One World: Together At Home” broadcast on Saturday April 18.
H/T: Billboard