We Attended a Secret Party In the Forest at Tomorrowland 2022—Here’s What It Looked Like
In the throes of the crypto winter, FTX found warmth in the effervescent confines of Tomorrowland.
Cryptocurrency and electronic dance music have been inextricably linked thanks to the widespread adoption of digital collectibles by DJs. In fact, the 2021 IMS Business Report found that 76% of all music NFTs were issued by electronic music artists.
The nexus of all this activity is music festivals, where NFT and crypto developers can escape the dangerous, theft-laden interwebs to demonstrate the utilities of their projects in a controlled environment. So FTX, a popular cryptocurrency exchange which averages roughly $10 billion of daily trading volume, touched down at the largest EDM festival in the world.
The company organized a hidden stage called The Hill during each day of the 2022 edition of Tomorrowland, which expanded to three weekends for the first time in the brand's storied history. FTX's unique activation was part of an ongoing partnership with the festival, whose organizers recently launched an ambitious NFT initiative offering holders "the ultimate Tomorrowland fan experience."
While waiting in line at FTX's onsite booth on July 30th, we downloaded their app, enabling us to secure a free Tomorrowland NFT. Scanning the code on that NFT entered us into a contest to win a t-shirt or access to The Hill—or walk away with nothing.