Spotify May Be Working on AI-Powered, Prompt-Driven Playlist Feature

As prompt-based generative AI tools continue to invade the world of music, new reports have indicated that Spotify seems to be working on a text-to-playlist concept to curate based on keywords and phrases.

The feature would ostensibly work similarly to the way text-to-image AI programs create visual content from user-generated descriptions. It was unearthed by tech veteran Chris Messina, who discovered lines of code within the Spotify app referring to "AI playlists" and "playlists based on your prompts."

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This idea is already being explored by other platforms, like PlaylistAI, a free iOS app that allows users to input prompts, imagery, videos and even the music you listen to most frequently to deliver a custom playlist in Apple Music or Spotify.

Spotify ultimately declined to comment on the speculation in a statement shared with TechCrunch.

“At Spotify, we are constantly iterating and ideating to improve our product offering and offer value to users," a Spotify spokesperson said. "But we don’t comment on speculation around possible new features and do not have anything new to share at this time.