James Hype and MEDUZA Launch Campaign to Curb Excessive Smartphone Filming at Concerts
Collectively known as Our House, the dance music superstars are pointing to the rampant lack of presence and in-the-moment enjoyment at today's concerts, where crowds often prioritize capturing content over connecting and dancing with one another.
"Musicians and performers often find it disheartening to see audiences through the lens of a camera rather than through their eyes," MEDUZA and Hype said in a press release shared with EDM.com. "It can disrupt the intimate connection between artist and audience that makes house music so powerful as a genre of music."
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Another major concern for Our House is protecting individual privacy and maintaining safe spaces. Excessive filming can compromise those atmospheres, they said, ultimately leading to a less inclusive space where people are recorded without their consent.
Hype and MEDUZA have plans to advocate for this cause through awareness campaigns and community support, as well as instating a new event policy. Their upcoming show at ADE will be the first to implement it, encouraging attendees to use their phones more responsibly in order to "return to the core principles of live music and club culture."
"We encourage you to let go and enjoy house music through your ears and eyes rather than at the end of a filmed piece of content on a phone," they added.
Following that show on October 20th, Our House will continue to push the initiative in Chicago on December 30th and 31st.