Joint Decision: Northern Nights Is the First Music Festival to Create Its Own In-House Cannabis Strain
Northern Nights' organizers also confirmed headlining performances from G Jones, Big Gigantic, TOKiMONSTA and more.
Because you can't spell healthcare without THC, Northern Nights is back with another first for the nexus of music festivals and cannabis culture.
In years past, Northern Nights' cannabis-forward ethos led them to become the first music festival to establish legal onsite sales and consumption of recreational marijuana. This time around, the innovative electronic music fest will make hashistory as the first to create its own in-house strain.
In celebration of its 10th anniversary this year, Northern Nights will offer seeds and samples of its own custom grass at the festival's farmers market, according to a press release shared with EDM.com. Not to be confused with the event's bespoke "Northern Lights" variety, the new strain was developed in collaboration with renowned cannabis producer Humboldt Seed Company.
And just like Northern Nights of yesteryear, attendees can partake in a range of wellness programs, like group yoga and "medicated experiences."
Ahead of the event's return to California's scenic Redwood Forest from July 14-16, organizers have also revealed the first wave of artists to perform.
The lineup for Northern Nights 2023 features headlining performances from Big Gigantic, TOKiMONSTA, Mura Masa, Dr. Fresch and G Jones, the latter of whom was recently named one of EDM.com's best music producers of 2022. Daily Bread, Bipolar Sunshine, Mary Droppinz, Moontricks and Nala round out the festival's stellar undercard, among others.