SoundCloud Insights Reveal Electronic Music Fans as Most Engaged Worldwide
In the digital sphere where electronic music mainstays like Kygo and Marshmello once found their footing, SoundCloud is now reporting that fans of the genre comprise its most dedicated, vocal and active community.
Released during this year's Amsterdam Dance Event (ADE), new data from SoundCloud proves that the electronic genre's fanbase is outshining other music communities with staggering engagement statistics. In an "Essential Insider Knowledge" panel during last week's summit, SoundCloud CEO Eliah Seton and house music producer Mau P revealed fresh insights into the platform's electronic music ecosystem.
The community is not only growing in size, but its listeners are also the most engaged of any genre on the platform. According to the data, electronic music fans are 104% more likely to share content, 85% more likely to repost and 52% more likely to comment than fans of other genres.
The revelations mark an important chapter for SoundCloud, which almost faced bankruptcy nearly a decade ago. The company in 2017 narrowly avoided collapse thanks to a $169.5 million capital infusion. The platform struggled to monetize its massive user base at the time, with layoffs and office closures threatening its future. Today, SoundCloud's thriving electronic music culture continues to play a pivotal role in its story, helping the company reassert its standing as a vital hub for artist creativity and fan interaction.
Trance, hardcore and house, which drive the highest engagement rates on SoundCloud, are leading a surge of activity, with the lattermost genre topping the charts for the most streams and listening time. Global data reveals that countries like Belgium, Austria and Germany dominate electronic music streams while Vietnam is emerging as a hotspot by virtue of its fast-growing "Vinahouse" sub-genre.
With over 400 million tracks and a mission rooted in empowering artists, SoundCloud is banking on this enduring connection with electronic music fans to continue shaping the future of the industry. Check out the company's official blog post to discover more statistical insights on electronic music's reach and impact on the platform.
