Tomorrowland Releases Branded Botanical Fragrance, “Elixir of Life”

With the goal of bottling the intoxicating ambiance of their annual music festival, the team behind Tomorrowland has developed a branded perfume, "Elixir of Life."

The product's name derives from the theme of Tomorrowland's 2016 festival in Boom, Belgium. Reminiscent of "the enchanting atmosphere found in Tomorrowland," the fragrance is inspired by the verdant expanse of the event's grounds and its various onsite botanicals, according to a press release.

Distilled in the perfume are notes of pear, cassis and the organic scents of fresh green grass. Moss, musk and lily-of-the-valley add an earthiness to its scent, Tomorrowland says.

A 100ml bottle of the perfume is available for $139 on the official Tomorrowland web shop.

This year's Tomorrowland celebrated the iconic EDM festival brand's 20th anniversary. Over two weekends in July, the event featured performances by Swedish House Mafia, Hardwell, David Guetta, Armin van Buuren, REZZMAU5, Alesso, NERVO and many more.

You can watch over 100 performances from Tomorrowland 2024 here.

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