16 Million People Watched Tomorrowland’s 2023 Festival on TikTok
The world's biggest EDM festival is somehow getting bigger.
Over 400,000 people attended Tomorrowland in 2023, watching a staggering 750 artists perform across 16 stages. Prior to the start of the iconic Belgian festival, TikTok was confirmed as its official content and streaming partner.
View the original article to see embedded media.
The tremendous scope of the IRL event was dwarfed, however, by its digital turnout. Tomorrowland's TikTok stream reached 16 million unique viewers across both of the festival's weekends, a representative from the social media platform told Music Ally. They also said that views on posts incorporating the #Tomorrowland hashtag rose by nearly a billion throughout the fest's two weekends.
Even more impressive is Tomorrowland's impact on the platform itself. In the wake of its extraordinary 2023 edition, Tomorrowland become the biggest festival account on TikTok to the tune of almost five million followers. To put that into perspective, Coachella has 585,000 followers at the time of writing.
Fans can watch full performances from Tomorrowland 2023 here.
Follow Tomorrowland:
Facebook: facebook.com/tomorrowland
Twitter: twitter.com/tomorrowland
Instagram: instagram.com/tomorrowland
