Nora En Pure Anchors Purified Label With Innovative Underwater Photography Partnership

by Michael Ryan · Published October 24, 2023

The natural world has remained a cornerstone of Nora En Pure's brand since the earliest days of her career, but now her Purified Records imprint is taking the association to greater depths.

Teaming up with renowned underwater photographer Daniel Nicholson and the climate action nonprofit OnlyOne, Purified is casting a spotlight on the urgency of ocean conservation through the lens of music and visual artistry.

By virtue of this harmonious alliance, every forthcoming release from the label will be adorned with cover art featuring some of the stunning underwater imagery captured by Nicholson, and illuminated by insights and data provided by OnlyOne.

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The unique partnership arrives as Nora En Pure is on track to deliver the second song of a two-track EP, Arbora / Illusions, in early November. The project's lead single, a pulsating and meditative deep house original, stands as the spiritual successor to 2022's "Forsaken Dream."

Fans can look forward to the release of the latter track, "Illusions," on November 3rd via Enormous Tunes. In the meantime, listen to "Arbora" below.