Since the pandemic began to fully take hold at the start of 2020, American events company Insomniac, fronted by Pasquale Rotella, wasted no time in getting down to business to see what they could do to ensure that fans and attendees of their events – that were getting cancelled – were staying entertained, and happy. The company was hit extremely hard during the COVID-19 pandemic, as they host many major festivals and artist tours all throughout the year, but they turned their misfortune into innovation, and had a great year.
The first thing they did was turn to livestreaming as a universal way of gathering fans from all across the world, and it meant that some could experience their first Insomniac event – albeit, an online event – and join in for free. What stood out about their livestream experience was how much they made it into a spectacular event, where viewers could forget that it was online and lose themselves into the world that they had built. Their virtual Rave-a-Thon events set out to entertain fans during the dates when their events would’ve taken place as normal, so that fans were not sad about having to miss out, but could watch something to take their mind off everything, as well as watch their favourite DJs play.
Events such as the EDC Las Vegas Virtual Rave-a-Thon and Beyond Wonderland at The Gorge Virtual Rave-a-Thon were treated like any of Insomniac’s festivals. Announcing a lineup featuring DJs who were originally billed to play at the in-person events, they decorated a studio space to go along with a theme, fully immersing viewers and the DJs themselves into this new world. As well as the theme, they went big on lighting and creating a stage, making the best of what they had. In addition, this was all done in a Covid-safe environment, where social distancing rules were implemented as well as all DJs wearing gloves and face masks to reduce the spread of bacteria.
Image credit: Relentless Beats
You may also like...
-
Marc Rebillet announces the first-ever US drive-in concert tour
by Norman Gillis · Published May 6, 2020
-
Arturia announces new virtual synth OB-Xa V
by Rebecca Vice · Published May 20, 2020
-
EDMHONEY.COM - NEW EDM MUSIC 24/7
- Next story Ibiza Rocks confirms opening for 2021 Ibiza season
- Previous story How RAVR reinvented the live music experience during a pandemic, and their huge plans for 2021
Recent Posts
Martin Garrix and Jex Reimagine “Told You So” as Haunting Acoustic Ballad
Disclosure, Solomun and More Heading to Vegas for Art of the Wild Spring 2025 Festival
EDM.com Class of 2025 Revealed
ALLEYCVT’s Nine Lives: Inside Rising Star’s Unstoppable Rise and the Art of Reinvention
Kygo Announces Exclusive Vegas DJ Residency at Palm Tree Beach Club
Son of Son Shares Vision Behind Hit Collab With Anyma and Argy, “Voices In My Head”
Synthesis on 2025: New Tracks, AI in Music, and Staying….
Red Bull and Brightline Announce Immersive Train Experience for 2025 Ultra Music Festival