Watch a Music Video Produced Completely Through the Use of AI Technologies

YouTuber Peter Hollens is giving new meaning to the term "bedroom producer."

The bedroom producer of the future will be able to do far more than just create music—all without leaving the comfort of their own home. 

The reality of being able to generate full-blown visuals without the use of a camera has arrived. Just ask Peter Hollens, a vocalist and YouTuber with over 2.8 million subscribers who recently shared the music video for his single, "I Can't Make You Love Me."

Hollens developed the video entirely by combining various AI technologies. He says he used Midjourney for the video's scenes and the contentious ChatGPT for the its shot list, among other AI platforms.

Hollens mapped out the framework he used to generate his AI-driven concoction, which led to a particularly impressive final result. The visuals accompanying the melancholic song employ a consistently vibrant, anime-like illustrative style, and the video seamlessly changes scenes while maintaining a sense of cohesion as though it were storyboarded by a thoughtful team of writers and visual artists.

There has been considerable debate in recent memory as to whether AI will ultimately be a friend or foe to artists overall, but Hollens is proving that a willingness to think outside the lines in terms of the creative process will yield results that are—in the very least—worth examining further as the technology continues to rapidly proliferate.

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