In Chicago, Labor Day Weekend is synonymous with North Coast. One of the staples of the city's electronic music festival scene, it has built a reputation not only for its outstanding lineups, but for crafting a holistic experience meant to take festival-goers—affectionately nicknamed “Coasties”—on a technicolor journey.
As you pass through the gates and take everything in—the sights, sounds, smells and palpable atmosphere—for the first time, it’s immediately apparent that the world you’re now in is completely different from the one surrounding the festival's grounds. Occupying what is normally a 28,000-seat soccer stadium and surrounding grounds in the middle of suburban Chicagoland, you wouldn’t be mistaken by believing you'd been transported to an entirely different world.