Snapchat Introduces Evolving AR Lens For Kygo’s Ushuaia Ibiza Residency
Snap launched festival-centric AR lens content around major electronic music events like EDC Las Vegas last year, but Kygo's partnership with the company explores an exciting evolution in the technology.
Previously, Snap's AR lenses were bespoke to the event, though consistent throughout its duration. Kygo's lens will see an evolution in the display throughout the set, incorporating over 25 different scenes based on what he's playing in the moment.[embed]https://youtube.com/watch?v=msuS0PBh1c4[/embed]
The company is betting that its AR tech will leave users feeling eager to embrace creative content opportunities in real time.
"Kygo is a highly innovative artist who is always pushing the boundaries of how an audience can experience a live DJ set, so it was a no-brainer to bring Snap’s augmented reality to his shows this summer," said the company's Head of Music Partnerships, Manny Adler. "We’re delivering a new Snapchat Lens synced in real-time to his performance, enabling a fan’s phone to bring them deeper into the experience without taking them out of the moment."