Tomorrowland and Absolut Vodka Launch Limited Edition Co-Branded Bottle
Tomorrowland and Absolut Vodka have reaffirmed their ongoing partnership with the addition of a brand new, limited edition bottle that celebrates the history of the beloved Belgian festival.
The bottle, part of Tomorrowland's "United We Dance" initiative, underscores the iconic EDM festival's kinship with the natural world. The design's red and orange butterflies stand to represent two of Tomorrowland's core themes: new beginnings and boundless freedom.
The campaign also arrives with an open invitation to residents of Belgium, the Netherlands, Luxembourg and Malta to enter Absolut's "Drop It Challenge." Participants of the Instagram Reels challenge can scan the bottle's QR code and submit their video using the hashtag #UnitedWeDance in order to be considered for a special grand prize: a Tomorrowland festival package.
"Absolut Vodka and Tomorrowland share the belief that what unites us is stronger than what divides us," Tad Greenough, Global Creative Director of The Absolut Company, said in a press release. "Our collective mission has always been to bring people together, and this partnership does so in a way that is safe, fun and inclusive for everyone."
Fans can purchase the limited edition bottle here. Tomorrowland 2023 returns across two weekends—July 21-23 and July 28-30—and features a typically massive lineup with Hardwell, Martin Garrix, NERVO and many more.